Major League Baseball is an American Pastime that had to relate and cut through with Australian audiences that rarely gets a huge following .It was a creative that we knew would hike up exposure through a "Scrap Book" theme.
We utilized the the top thought of a mid west approach with the music & shot the hand on the real book to create the quick fun story of players and fans in the enviroment.
Many Ex-pats were targeted to create awareness that we had the sports rights.
In this project:
Directed / Edited / Music Chosen / Script