In 2013 , a rebrand comes not only the presentaion on the screen , also comes the Audio.
The rebrand was a challenge to re-adjust the sound from straight production music to a more dynamic reach with design.
We enlisted an external company Sonar Music. We undertook heavy consultancy and composition ideas that would be a successful transition to a better way of promoting the Fox Sports network.
Having the pleasure of years in music training it was hours of work, defining the instrumentation that would be dramatic enough and fit sounds with our new rebrand.
A new way of thinking aproach became the success of a new ''motif" for Fox Sports Australia.
In this project:
Director of Music and Audio in consultation with Agency