The US Open was briefed to have the rockstar , passionate lifestyle of every tennis player would dream of. We came up with fire as a great technique to use.
This was a complete campaign from teaser to interstitial programming that would fill programmings needs and reach to a more showbiz feel for the Australian Broadcast for Fox US Open 2011.
We also wanted to educate the viewer on what rockstar players to look out for in the competition. it was a great edit with amazing images to chooose from in 2011.
Wrote / Edited / Produced