The Brief for "The 2013 Open Championship" was to break the noise in the ads and gently define the class in which The Open Championships are held in the United Kingdom each July.
The poise of the music was the key focus. Shot selection to see it from a fan's perspective in a slower manner gave it the gentle mood and still relate to golfers way of thinking.
No voice was needed which enabled us to break the noise of competitive sport and uniquely set it apart to grab attention.
Edited and Produced.