Apart of a duo we aproach this promo to rebrand and refresh the Fox Sports network. Apart of a Senior Creative team were given width to establish a new logo and a refresh of new talent on screen.
We decide that Octocopter shots / Green Screen & Virtual technigues would set up more cut through. The brief had to show a showbiz approach and define the codes we had to off in Australia and Globally.
Alianz Stadium Sydney / Fox Studios at Moore Park were the 2 locations.
AUDIO POST DIRECTION: A rebrand comes not only the presentaion on the screen , also comes the Audio.
The rebrand was a challenge to re-adjust the sound from straight production music to a more dynamic reach with design.
We enlisted an external company Sonar Music. We undertook heavy consultancy and composition ideas that would be a successful transition to a better way of promoting the Fox Sports network.
Having the pleasure of years in music training it was hours of work, defining the instrumentation that would be dramatic enough and fit sounds with our new rebrand
In this project:
Co - Directed with Marty Moynahan / Edited / Music Composition / Scripted