Sky Sport UK wanted launch 2 promo properties:
Extreme sports + Friday Night Football.
Sky launched Sky Sports Mix – a brand new channel dedicated to sport that will be available to all Sky customers. The channel will enable Sky customers to enjoy a selection of our Sky Sports content at no extra cost, adding more value to their Sky Subscription and allow them to engage further with the Sky Sports brand/product.
The Channel Sky Sports Mix will be the more accessible family focused sub brand of Sky Sports.
Using a more female friendly and engaging soundtrack we were successful in providing the content to excite.
In this project:
Edited / Scripted