The Creative Portfolio
Sky Sport UK aimed to launch two promotional properties: Extreme Sports and Friday Night Football. They introduced Sky Sports Mix, a new channel for all Sky customers, offering selected Sky Sports content at no additional cost. This enhances the Sky subscription's value and strengthens customer engagement with the Sky Sports brand. Sky Sports Mix will serve as a more accessible, family-oriented sub-brand, featuring a more female-friendly and engaging soundtrack to captivate the audience.
In this project: Edited / Scripted