Highly organised, senior creative professional with an outstanding record, with numerous years of relevant experience working in a large, commercial environment.
An inspirational and motivational leader, a team player experienced in nurturing talent.
· Minimum 10 years of experience with extensive background in integrated marketing campaigns, media, brand strategy, experiential.
· Track record of managing and motivating teams to deliver excellent creative in challenging environments.
· Experience of developing creative strategies and positioning of branded properties.
· Ability to monitor changes in the creative and marketing world in order to stay informed about latest thinking and new technologies in order to strive to be world class and employ game changing ideas.
We decided to fly over a small team of 3 to New York’s Thomson Hotel to direct tennis legend John McEnroe. It was to promote he was joining our team via a few outladish requests from his agent to come to the Australian Open Grand Slam.
In this we had only 3 hours maximim to shoot and grabbed a few comedic moments in between between John and his fake agent.
In this project:
Directed / Edited / Music Chosen / Co -Written on Script
Our insight tells us that sports fans want to feel what it takes to give it all. Footballers all over the world give everything it takes to reach the top level, and the Premier League, along with domestic football in Spain, is at the very top of this level.
Following on from our previous Premier League work we want to create a "Coming soon" teaser
We would like to drive awareness and viewership of our multi-sport offering on the DAZN Spain platform amongst our established MotoGP subscriber base and to also drive free trial sign-ups from non-MotoGP fans.
DAZN and Eurosport are bringing the biggest stars in the men and women's game to our fans for the very first time. To celebrate this pivotal moment we were asked to create a promo in “the raw sport” aesthetic which promotes the event in order to get people to sign up to watch coming Eurosport content.
Australia's A-League wanted to expand its look and change its message to become a summer sport. A new graphics package lend its self to use a technique with the current A league superstars opf the game.
We also included extra's from Parkour group to get a sense of movement, with the style of game we wanted viewers to make atractive.
The music was also composed externally for this piece with UnCanny Vally in Sydney where consultancy were involved.
A dream like world where summer and art combine.
In this project:
Directed / Edited / Music Coposition Consultant / Written
Bellator MMA returns to the World’s Most Famous arena with not just one of their trademarks stacked fight cards, but with one of the biggest main events you’ll see anywhere this year. In our continuing mission to establish DAZN as the new home of Bellator’s biggest events, we couldn’t have asked for a more perfect match-up than Lyoto ‘The Dragon’ Machida versus Chael ‘The American Gangster’ Sonnen.
November 13th-25th 2019
Creating content and editing shot footage over the 11 days, third party sponsors videos for rights holders Kosmos. Travelled to Madrid to immerse in the “Tennis World Cup” that saw Spain take out the new format of World Cup fixtures against Canada. Included were social content through contractor LiveWireSports with names as present and past No.1’s Rafa Nadal, Andy Murray and Novack Djokovic at the tournament.
In 2012 Foxtel Australia requested a promo that would play from the London Studios over the games. The brief was to keep awarness of other sports on the Fox Sports network around while big audiences would see the Olympics.
It's simplicity brings all the codes under the banner and creates a nostalgic approach. The budget was minimal (under 15 k ) and production music was used.
In this project:
Directed / Edited / Music Chosen / Script
The UFC and DAZN had to promote UFC 207: Rousey V Nunes with story of one of the most talked about comebacks to the octagon live on DAZN Japan December 30th 2016.
We had to identify the history of Ronda Rousey , an ex world champ and one of the fierce international personalities to ever compete , yet still have new fans to the sport understand the way this sport has the blockbuster appeal.
We used international footage only supplied to the project. We used a trailer style approach to see Ronda's emotion from the get go..
Edited / Written / Produced
The Brief for "The 2013 Open Championship" was to break the noise in the ads and gently define the class in which The Open Championships are held in the United Kingdom each July.
The poise of the music was the key focus. Shot selection to see it from a fan's perspective in a slower manner gave it the gentle mood and still relate to golfers way of thinking.
No voice was needed which enabled us to break the noise of competitive sport and uniquely set it apart to grab attention.
Edited and Produced.
Working with N.E.P Australia and Seven Sport, swimming Olympic Gold Medalist Ian Thorpe launched the 2018 Hancock Prospecting Australian Swimming Trials on the screen of Seven Sport nationwide.
This big event on the first day captures the editorial story and resets the swimming journey with a mix of suttle emotions and high energy edits.
The client feedback from sister brand N.E.P United States was clearly positive:
These videos make me want to smile, breathe in, and swim hard. Or run. Or ski. Like watching Rocky and coming out of the theater ready to fight! - VICE PRESIDENT NEP USA
The project was to tease the new season of the new home of J.League that will take place in February in Japan , the Premier League Football equivalent in 2017.
DAZN Japan are now the official rights holders and wanted to tease the set up in a showcase video that would mix originally 70 percent shot production with one camera and production staff and some limited broadcast highlights from 2016 games.
It had to show the set up of a new season the DAZN way , simple and clean from the brief.
Edited / Produced
This piece was a trying to take the "Fun" into the US Open Grand slam as past years have always been in a slightly more agressive sell.
It was a situational comedy approach to tie in the fact the Australian Tennis players have dwindled since the 90 / early 2000's and that our commentators were to create an academy of thier own. The funny thing is they thought impersonators could be the key...
Shot in Sydney's Old Olympic Games courts that housed the tennis in 2000. The location represented some aussie jokes about party player Bernie Tomic owning his sports car and Djokovic / Serina Impersonators thinking they can be an new Aussie export..
In this project:
Directed / Edited / Script
Apart of a duo we aproach this promo to rebrand and refresh the Fox Sports network. Apart of a Senior Creative team were given width to establish a new logo and a refresh of new talent on screen.
We decide that Octocopter shots / Green Screen & Virtual technigues would set up more cut through. The brief had to show a showbiz approach and define the codes we had to off in Australia and Globally.
Alianz Stadium Sydney / Fox Studios at Moore Park were the 2 locations.
AUDIO POST DIRECTION: A rebrand comes not only the presentaion on the screen , also comes the Audio.
The rebrand was a challenge to re-adjust the sound from straight production music to a more dynamic reach with design.
We enlisted an external company Sonar Music. We undertook heavy consultancy and composition ideas that would be a successful transition to a better way of promoting the Fox Sports network.
Having the pleasure of years in music training it was hours of work, defining the instrumentation that would be dramatic enough and fit sounds with our new rebrand
In this project:
Co - Directed with Marty Moynahan / Edited / Music Composition / Scripted
The US Open was briefed to have the rockstar , passionate lifestyle of every tennis player would dream of. We came up with fire as a great technique to use.
This was a complete campaign from teaser to interstitial programming that would fill programmings needs and reach to a more showbiz feel for the Australian Broadcast for Fox US Open 2011.
We also wanted to educate the viewer on what rockstar players to look out for in the competition. it was a great edit with amazing images to chooose from in 2011.
Wrote / Edited / Produced
Sky Sport UK wanted launch 2 promo properties:
Extreme sports + Friday Night Football.
Sky launched Sky Sports Mix – a brand new channel dedicated to sport that will be available to all Sky customers. The channel will enable Sky customers to enjoy a selection of our Sky Sports content at no extra cost, adding more value to their Sky Subscription and allow them to engage further with the Sky Sports brand/product.
The Channel Sky Sports Mix will be the more accessible family focused sub brand of Sky Sports.
Using a more female friendly and engaging soundtrack we were successful in providing the content to excite.
In this project:
Edited / Scripted
The brief was to create weekly tune in promotional activity for the promos department at Sky UK and Ireland.
The GAA is the Irish Gaelic Sports between Football and Hurling competitions that have County and All - Ireland games that last over 4 months.
Edits were done with 3- 5 days turnaround for final delivery.
Edited /
NBA: The brief was to launch the NBA 2016 / 17 season with the online sports sports broadcaster DAZN who are based in Germany and Japan.
They wanted something American and also light hearted in both spots revolving around handshakes and big plays.
Major League Baseball: Was a creative that we knew would hike up exposure through a "Scrap Book" theme. We utilized the the top thought of a mid west approach with the music & shot the hand on the real book to create the quick fun story of players and fans in the environment.
Edited / Creative
This creative was co-written together with Age & Tim Sheriden who had reported many times over the great course of Augusta at the Masters.
A story that displays the recent highlights and the loving memories of one of the worlds greatest tournaments, this piece was to gain awaerness of the currency of where everyone sits in the golfing landscape.
TIGER RETURNS
This was a gentle spot to support Tiger Woods on his 12 month layoff from tournament golf.
After a very public relationship scandal we were briefed to devise a positive spin on why he came back , rather than a controversial depiction of his character.
We used his late father as inspiration to get him and his fans in the head space to be back on the course in a 15 sec teaser.
In Europe live from Alexandra Palace in London each December brings together the excitement and entertainment with the World Darts Championship.
We decided to use the drums and footage supplied to us to capture the drive and power of emotion that's displayed with a rock style approach to immerse us in the fabulous world of grit and beer culture
Edited / Written / Produced.
In 2013 , a rebrand comes not only the presentaion on the screen , also comes the Audio.
The rebrand was a challenge to re-adjust the sound from straight production music to a more dynamic reach with design.
We enlisted an external company Sonar Music. We undertook heavy consultancy and composition ideas that would be a successful transition to a better way of promoting the Fox Sports network.
Having the pleasure of years in music training it was hours of work, defining the instrumentation that would be dramatic enough and fit sounds with our new rebrand.
A new way of thinking aproach became the success of a new ''motif" for Fox Sports Australia.
In this project:
Director of Music and Audio in consultation with Agency
The home of superstars Tom Brady to Lebron James ,
American Sports feature in the online sports brand DAZN in Germany and Japan event calenders.
These fixture and weekend sports are the bread and butter spots to glance and remind of why America is the home of coach speeches, big plays and game making moments
Every so often I like to make and pitch videos for clients that either ask or test me to make something with a new angle to the sport.
These are made with a little love involved. Enjoy!
The French Open for Fox Sports was a cut through piece. It was to promote the sport in a way where actors whom were real tennis players , were to be given a french theme under 20k. Using high speed cameras, high frame rates of 1000 frames and a real clay court in Sydney we added an artistic skyline to recreate a french theme.
Tennis Commentator and Ex-Davis Cup Captain Wally Massur appears as the male lead. Noted, it won a Silver at the Australian & New Zealand Promax for Best Sports Campaign.
In this project:
Directed / Edited / Music Chosen / Script
The Fox Sports Australia network wanted to promote the events of 2014 and thier rights with a clean a 'sister version" of the rebrand for the previous year.
The piece had to establish the many rights and make aware the value for the cable subscriber on what they were going to get in a fun and motivating message.
We sourced a production track that messaged the newtork in its second stage of the rebrand to re-enforce that "you should be apart" of sports in 2014.
In this project:
Directed / Edited / Music Chosen / Script
This creative was to bring together a love letter to the tournament that captures a romantic feel annually on the Tennis Grand Slam Calender.
It was spoken all in French and delivers the lines through the titles to be a mysterious spoken piece to capture the stillness that sport can deliver.
It was also to break up the ad breaks and stick away from a hugh energy feel to get attention on the brand.
This creative was a sequel to the French Open Love Letter that seeminglessly makes a gentle approach on this historical annaul event , The Championships, Wimbledon.
Because there is only a a 2 week window between the French and Wimbledon we were looking to keep the same energy across the French and Wimbldon , Love for French and Tradition for Wimbledon
This was a creative that was to develop a more story telling piece. Fox Sports wanted to create a message that local Australian Boxing was not as quick and angry and cheap viewing as made out to be but witha budget less than 3k.
We a had a a tiny crew of 3 to visit one of our broadcasts in Queensland Australia. It was a race from back rooms , allys and ring scenearios. All real and not set up , they delivered drama and a unique perspective on the undercard fighters trying to make a living.
In this project:
Directed / Edited / Music Chosen / Script
From pitch to execution we delivered with New Signature UK.
The brief was to brand their company and gather recruitment of whom is a leader in the London and Great Britain ‘s technology space as a Microsoft partner.
We were hired to deliver a recruitment campaign with a difference.
With the help of Writer and Poet and performer London’s Emma Jolliffe, we stuck a creative chord that tells the journey through a poem of the cloud sharing tech world all employees go through on everyday project they live through.
It’s a subtle act of work, combining Microsoft’s work as a partner, viewed through Linked-in channels for their recruitment drive and industry respect for their workforce.
Produced / Directing / Edited
DOP : Tom Mc Cagherty
Lighting : Robert Sheers
Audio : Cassandra Ruttlidge
Make Up: Lucy Clements
Grade: Coffee and TV
Major League Baseball is an American Pastime that had to relate and cut through with Australian audiences that rarely gets a huge following .It was a creative that we knew would hike up exposure through a "Scrap Book" theme.
We utilized the the top thought of a mid west approach with the music & shot the hand on the real book to create the quick fun story of players and fans in the enviroment.
Many Ex-pats were targeted to create awareness that we had the sports rights.
In this project:
Directed / Edited / Music Chosen / Script
In 2013 , The National Rugby League had its final rounds, before the playoffs commenced in September.
We launched in July with Fox Sports Australia's NRL talent to provide a face to the brand and convey that "Every Moment Matters"
It was the message that every moment could change the teams results to stay in the finals hunt for the Top 8.
Shot in Manly Sea Eagles Dressing Room and shot on Alexa. Co Directed Age / Damien Wilkinson.
In this project:
Co - Directed / Edited / Music Chosen / Co -Written on Script
It's Summer in Australia and many stars are away holidaying and the brief gave us a challenge. Shooting our sportmen doing things away from sport .. with no budget or shoot planned.
The soloution was to go through many of our doco pieces in long form production and re-version the shots to tell a story of them having fun mixed in with our rights footage.It felt very natural once we saw the out takes.
Then after seeing an Apple Seminar , a music track from a small debut brand in the U.S just sprung up called "Run , Run its a new Day" .
That messaging with a tight edit acheived a graphic oppurtunity to display a younger sell at Fox Sports Australia.
In this project:
Directed / Edited / Music Chosen / Script
Designed from brand conception , Logos on various Tech Start Ups to working with external agencies on various campaigns and branding elements.
Full end to end on creative linking the brand through Microsoft partnership program in Australia and Facebook Workplace.
In 2012 , 1 year before the rebrand , we had to sell 3 codes that are very poular in Australia. National Rugby League , The Super Rugby and the AFL.
The network didn't have time for a shoot so , creativley pieced togther the ideals of football was a challenge to launch a new season of wintercodes 4 weeks out.
A cinematic approach was the best solution to make a movie like trailor to promte a great season of sport.
In this project:
Directed / Edited / Music Chosen / Script
It won a Silver at the Australian & New Zealand Promax fro Best In House Sports Campaign
Creatively approached by True Axis Games to deliver their promotional video for the newly awaited mobile sports app game “True Surf”.
They wanted to deliver in partnership with the World Surf League and Surfline weather. Features of fun music that wanted to excite and deliver the connection between surfing anywhere in the world and being a world class surfer on the circuit tour.
Enlighten : Business leaders were looking for a clear reputable brand like Enlighten Operational Excellence to promote Operational Efficiency more creative way. We created the imagery of what the services provide and who’s faces we will encounter with Enlightens journey.
Because the team were very data and tech based , we came with the idea of The Beautiful Mind. Enlighten becomes the team of beautiful minds that will solve their business efficiency problems with ground breaking products.
Microsoft Partner Start Ups : Achieved Edits various for Tech Start Up to working with external vendors on various campaigns and branding elements linking the brand through Microsoft partnership program in Australia and Facebook Workplace.
To promote the Hyundai A-League Big Signing in 2011 , Harry Kewell , Fox Sports wanted a piece that would highlight harry coming back to the League after many years away abroad. So the inspiration would be a a chessy NCIS piece..
Chief Entertainment Agency approached us to be involved to maintain and grow brand awareness around the Suncorp Super Netball as the most elite women’s sport competition in Australia. We want to increase broadcast audience, attendance at games and an increased membership across our clubs, increase commercial opportunities for netball.
Some Branding Position's were included
• Best women’s league in the country.
• A genuine ‘family friendly’ sports entertainment product.
• Female athletes that are powerful role models.
• Accessible, positive and confident
• Taking the fierceness and finesse of netball to the big stage
Written / Directed / Co-Edited
This was a sub piece on a campaign with the presenters as cartoons. We wanted to support the main campaign with a cartoon feel fro a show that was to launch inside the campaign called "Presenter Playlists" Shot by at my desk and placed with a half drawn book and placed cartoons and moving parts..alot of fun and simple.
This was a documentary about the life of Britney and her secrets revealed through her comeback in 2008. Edit and Audio were key to bringing a suttle truth to the piece.
Chief Entertainment approach us to make a Telstra Product Hype Reel for 2018. We were asked if we could see it from a users perspective.
Branding visually with a closer look at the content in a 3D graphics set up , we were asked to promote many AFL products in the suite with also inclusions from the NRL and Super Netball on iPhone and Android.
Written / Directed / Co - Edited
A passion to be fast , the drama and the anticipation of each and every race , F1 has a dramatic story in the 2016 season.
Briefed fora quick turn around , we used the 2 contenders of Hamilton and Rosberg in team Mercedes under Toto Wolf watchful eye to see how tensions and suspicions would grow around who would win the race.
This was a 1hour special on the life of Elton John for the older depmographic with a quirky style to a serious man.
The Copa Sudamericana (also referred to as the Copa Sul-Americana in Portuguese) is South America's secondary club football competition and consists of top clubs from Brazil and from across South America.
The Copa Sudamericana is a straight elimination tournament with each round consisting of 2 legs, one home and one away. The winners of the Copa Sudamericana qualify to play in the Recopa Sudamericana and gain entry into the next edition of the Copa Libertadores (South America's premier cup competition).
Brazil has four representatives remaining in this year’s competition, Corinthians, Fluminense, Botafogo and Atletico Mineiro. All their remaining Copa Sudamericana matches will be exclusively shown live on DAZN.